{"product_id":"beam-straight-up-the-bold-story-of-the-first-family-of-bourbon-by-fred-noe","title":"Beam, Straight Up The Bold Story of the First Family of Bourbon","description":"\u003cp\u003eAn insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth \"growing up Beam\" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand. Includes details of Fred Noe's life on the road, spreading the bourbon gospel Describes Fred's journey to becoming the face of one of America's most iconic brands Shares a simple primer on how bourbon is made Offers cocktail and food recipes For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.\u003c\/p\u003e","brand":"Fred Noe","offers":[{"title":"Hardback","offer_id":49597257711872,"sku":"9781118378366","price":995.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0840\/2636\/0064\/files\/9781118378366.jpg?v=1788006057","url":"https:\/\/tbkandmore.com\/products\/beam-straight-up-the-bold-story-of-the-first-family-of-bourbon-by-fred-noe","provider":"TBK \u0026 More","version":"1.0","type":"link"}